50 of the World’s Best Breakfasts from Around the World | The HostelBookers Blog

50 of the World’s Best Breakfasts from Around the World | The HostelBookers Blog.

Egg e1312464909157 50 of the World’s Best Breakfasts

Written by Victoria Philpott

Salivating. That’s the only way to describe me after looking at all this food porn. I love to eat breakfast, it’s the best meal of the day as far as I’m concerned. Pancakes, cereal, brunch, eggs, healthy breakfasts, greasy breakfasts, I’m not fussy. My only trouble is what to choose…

If you’ve got a tasty recipe for a breakfast you’ve made in a hostel kitchen, let us know. You could feature in our Backpackers Recipes Guide. Click here for all the info: Backpackers Recipes: #HostelKitchen Approved.

English breakfast 50 of the World’s Best Breakfasts

1. A full English Breakfast – it must have beans, sausages, bacon, eggs, mushrooms, hash browns and toast. Of course, it should all be knocked back with a cup of tea, but black pudding is optional as far as I’m concerned. Thank you LunaMoth16.

Iran 50 of the World’s Best Breakfasts

2. Breakfast in Iran – it usually features some sort of naan bread with butter and jam. When a light breakfast just isn’t going to hit the spot Iranians eat halim. Halim is a mixture of wheat, cinnamon, butter and sugar cooked with shredded meat in huge pots. You can eat it hot or cold. You can also see the Iranian version of an omelet here too. Mamnoon ams kamshots.

Cuban coffee and bread 50 of the World’s Best Breakfasts

3. A Cuban wake up meal – usually consists of sweetened coffee with milk with a pinch of salt thrown in. The unique Cuban bread is toasted and buttered and cut into lengths to dunk in the coffee. Gracias DareDevel7.

Poland1 50 of the World’s Best Breakfasts

4. Polish Breakfast – known locally as Jajecznica, a traditional Polish breakfast consists of scrambled eggs covered with slices of custom-made kielbasa and joined by two potato pancakes. Dziękuję Kitchen Chick.

Spain Pan a la Catalana 50 of the World’s Best Breakfasts

5. Quick Spanish breakfast – Pan a la Catalana, or Pan con Tomate, in Spain is simple but really delicious. Just rub some bread with fresh garlic and plenty of ripe tomato, then drizzle with olive oil and salt. Top with cheese, ham or sausage for an extra bit. Gracias jlatras.

Morocco breakfast1 50 of the World’s Best Breakfasts

6. A yummy Moroccan breakfast – usually consists of different breads with some chutney, jam, cheese or butter. They have a really delicious crumpet-style bread which they make in huge slabs for you to tear a bit off, and a semolina pancake bread called Baghir – both arereally tasty. Barak llahu fik Michael Osmenda.

Hawaii breakfast 50 of the World’s Best Breakfasts

7. A healthy Hawaiian breakfast – I couldn’t imagine Hawaiians eating anything but fruit to be honest. Of course, there’s the bagel but I’m sure they’d burn the energy from that off in a few minutes on their surf board anyway. Mahalo â nui Kimubert.

Swedish pancakes 50 of the World’s Best Breakfasts

8. Swedish breakfast – often involves a Swedish pancake, known as a Pannkakor. It’s a thin flat cake made from batter and fried on both sides – much like a crepe. It’s usually served with a sweet, fruity filling. Tack terren in Virginia.

Iceland 50 of the World’s Best Breakfasts

9. Icelandic breakfast cuisine – a hearty and hot breakfast to fight off the dark, icy mornings is what’s needed here. Hafragrautur, or oatmeal, is served with a sprinkle of brown sugar with a few raisins or nuts on top, perfect. Tack Guðrún Ingimundardóttir fromseriouseats.com.

Portuguese breakfast 50 of the World’s Best Breakfasts

10. Breakfast in Portugal – a delicious and simple affair with stuffed croissants and plenty of coffee served in the sun. Obrigada retinafunk.

Australian 50 of the World’s Best Breakfasts

11. Breakfast in Australia – there’s only one crucial ingredient here, Vegemite. Travelling Aussies are often found with a sneaky pot of the sticky, salty brown stuff in their backpack. Just don’t get in the Vegemite vs Marmite war – everybody knows Marmite is better, but let them have their fun. Thanks s2art.

Brazilian Breakfast 50 of the World’s Best Breakfasts

12. A Brazilian breakfast – mmmm a delicious selection of meats, cheeses and bread is the normal breakfast fare here. Jazzy rosething crafted out of I don’t know what, optional.Obrigada Ewan-M.

Italiano 50 of the World’s Best Breakfasts

13. An Italian breakfast – a nation too fabulous for heavy breakfasts me thinks. Or maybe they’re saving themselves for a big cheesy pizza lunch and a pesto pasta dinner? (Although there’s nothing wrong with having them for breakfast you know) Either way an Italian eats on the run with a ‘cappuccino e cornetto’ aka a cappuccino and croissant. Grazie blog.libero.it.

Welsh rarebit1 50 of the World’s Best Breakfasts

14. A Welsh breakfast – errrm is it just me or is that cheesy toast flashing me a smile? Welsh Rarebit aka cheese on toast is a truly, truly delicious breakfast. Just the sight of that bubbling cheese makes me want to smother it in Worcestershire Sauce and chow down, mmmmm. Anyway, 36 left, must dash… Diolch yn fawr Remy Sharp.

Danish breakfast 50 of the World’s Best Breakfasts

15. Breakfast in Denmark – top marks for presentation here. On a Dane’s breakfast plate you’ll often find rye bread, cheeses, salami, ham, pâté, honey, jam and sometimes even thin ‘plates’ of chocolate. It came as a bit of a shock to me but my research has shown that bacon is not actually that popular! Dun dun durrrh. How can this be? Apparently they send in all to the UK. Tak adactico.

Philippines e1312474301538 50 of the World’s Best Breakfasts

16. A Philippines breakfast – it’s all about the local fruits here. Mangoes are popular fare to keep you regular. As for keeping your energy up rice is the top choice, or the little sausages, known as longganisa, you can see above. When fried with salt and garlic cloves it’s known as sinangag. The sinangag is then combined with eggs, meats and beans and bob’s your uncle, fanny’s your aunt, a delicious Philippine breakfast is born. Salamat Supafly.

Alaska breakfast 50 of the World’s Best Breakfasts

17. An Alaskan breakfast – featuring reindeer meat and an egg nestled on a pancake. Poor old Rudolph, he won’t be able to join in any reindeer games now, will he? Qaĝaasakung adactio.

German1 50 of the World’s Best Breakfasts

18. A traditional German breakfast – wursts, local cheeses and freshly baked bread is the normal fare for a German breakfast. All washed back with a delicious coffee. Guten tag withassociates

amerifca 50 of the World’s Best Breakfasts

19. The famous American breakfast – home made thick pancakes with syrup and blueberries, topped off with a few rashers of bacon. Anyone not wishing for a coronary usually opts for a bowl of muesli, so I’m told. Pancakes all the way for me! Thanks JenCooks.

French breakfast 50 of the World’s Best Breakfasts

20. The French breakfast – ah, le croissant, le croissant, how I love le croissant! Pack them with crushed almonds, butter, chocolate or cream, they always taste good. Thanks Pierre Oliver.

indian breakfast 50 of the World’s Best Breakfasts

21. Breakfast in India – here we have rosemary roasted potatoes, Indian tofu scramble, lentils, veggie sausage and banana pepper toast. Breakfast cuisine in India varies hugely depending on the region but if you think of your Indian breakfast somewhere along these lines, you would be correct. Shukriya arvindgrover.

Scottish breakfast 50 of the World’s Best Breakfasts

22. A hearty Scottish breakfast – much like a full English and a full Irish, but the country’s USP is the ‘sumptuous’ slab of haggis served alongside every fat-fried egg. Don’t know what haggis is? Scroll down quick if your animal eating habits err on the queasy side. It’s sheep’s heart, liver and lungs minced with onion, oatmeal, suet, spices, salt and stock... Thenk ye david.nikonvscanon.

Thai breakfast 50 of the World’s Best Breakfasts

23. Thailand’s breakfast offering – you’ll find this dish at stalls throughout Thailand. It’s a minty spicy fish with a sweet & spicy pork, served with rice. By all accounts it tastes excellent, and it’s cheap at only 30 Bhat. Thai breakfast fare isn’t all that different from what you’d eat for lunch and dinner. Khawp khun Kojach.

Argentinina 50 of the World’s Best Breakfasts

24. An Argentinian breakfast –usually consists of “mate” (an infusion drink made with leaves of “yerba”) or dulce de leche with “facturas,”a croissant-like typical pastry. Thanks Elena Okada for the tip!

Irish breakfast 50 of the World’s Best Breakfasts

25. An Irish breakfast – you’ve had English and Scottish, now it’s time to learn the Irish USP. That would be white pudding and soda bread. Go raibh maith ‘ad joelogon.

Canada 50 of the World’s Best Breakfasts

26. A Canadian breakfast – that eggy looking section is actually perogies. Perogies are boiled, baked or fried dumplings made from unleavened dough and traditionally stuffed with potato filling, sauerkraut, ground meat, cheese, or fruit. Then you’ve got some sausages and toast to mop it all up. Thanks Calgary Reviews.

Mexico 50 of the World’s Best Breakfasts

27. Breakfast in Mexico – the delightful plate above consists of beef tips, chilequiles and other assorted goodies eaten in Manzanillo. Nachos, cheese and beans always feature heavily and a delicious, spicy breakfast is the norm. Gracias Jeff K.

Russian 50 of the World’s Best Breakfasts

28. A Russian breakfast – oladi is the breakfast of choice in Russia. They’re sort of like pancakes and kind of like Yorkshire puddings, hot, just fried, soft inside and with a crispy edge! They’re best enjoyed with soured cream, honey, jam or fresh berries. Spasibo Olga from Tasterussian.com.

Vietnam 50 of the World’s Best Breakfasts

29. Breakfast in Vietnam – usually consists of some meaty treat dropped in a semolina/porridge mixture. What you see above is pork porridge. It features Chinese doughnuts, beansprouts, pork intestine stuffed with peppery pork mince, sliced pork heart, stomach slivers and blood pudding. A bit more interesting than toast and jam anyway.Cám ón avlxyz.

Peru breakfast 50 of the World’s Best Breakfasts

30. Breakfast in Peru – ceviche is popular whatever time of day, breakfast, lunch or dinner. It’s a seafood dish made from fresh raw fish marinated in citrus juices such as lemon or lime and spiced with chilli peppers. What a feast. Gracias Adrimcim.

Bolivia breakfast 1024x768 50 of the World’s Best Breakfasts

31. Breakfast in Bolivia – saltenas are a bit like empanadas crossed with Cornish pasties. They’re the traditional option for a Bolivian breakfast and usually filled with meat and vegetables, and slightly sweetened with sugar. Gracias Whatscookinginyourworld.

Egypt breakfast 50 of the World’s Best Breakfasts

32. An Egyptian breakfast – the breakfast of choice here is Foul Madamas. It’s made from fava beans, chickpeas, garlic and lemon. Above you’ll see the dish topped with olive oil, cayenne, tahini sauce, a hard boiled egg, and some diced green veggies. SaHHa goblinbox (queen of ad hoc bento)

Japanese1 50 of the World’s Best Breakfasts

33. Breakfast in Japan – what do you mean you’ve never had tofu for breakfast? It’s a popular choice in Japan, along with fish and rice. Soak it in soya sauce and you’ve got yourself one delicious, and semi-healthy breakfast. Arigato avlxyz.

Chinese 50 of the World’s Best Breakfasts

34. Breakfast in China – a lot like lunch and dinner in China. Expect noodles, rice, sticky coated chicken and fried veggies. Thanks Prince Roy.

Malaysia 50 of the World’s Best Breakfasts

35. Malaysian breakfast – A hot bowl of Mee – noodles mixed with egg, vegetable and tasty spices. Tirja Dusun ~MVI~ (shooting with a busted kit lens).

Mongolia e1313672949231 50 of the World’s Best Breakfasts

36. Breakfast in Mongolia – it generally consists of boiled mutton with lots of fat and flour and maybe some dairy products or rice. In western Mongolia they add variety to their diets with horsemeat. Bayarlalaa clgregor.

Belize 50 of the World’s Best Breakfasts

37. Breakfast in Belize – fry jacks are a staple in Belize breakfast cuisine. They’re deep-fried pieces of dough that are often accompanied by beans and eggs, or jam and honey. Gracias Kelly from Travellious.com.

Pogácsa 50 of the World’s Best Breakfasts

38. A Hungarian breakfast – always consists of Pogácsa. Well, nearly always anyway. Throughout the year there are festivals dedicated to it and the recipe changes region to region. They have a scone-like consistency and as well as a popular breakfast item, they’re also used to bulk up goulash meals. Köszönöm robot-girl.

Korea 50 of the World’s Best Breakfasts

39. A Korean breakfast – breakfast is similar to lunch and dinner in Korea. You’ll get a small plate of kimchi, a bowl of rice and a bowl of clear vegetable soup.  A good old-fashioned slice of toast is also a popular choice, but that doesn’t make for nearly as good a picture.Komapsumnida avlxyz.

Pakistan 50 of the World’s Best Breakfasts

40. Breakfast in Pakistan – in Pakistan you’ll get Aloo Paratha for your breakfast. It’ s an Indian unleavened flatbread made by pan frying, wholewheat dough on a tava. The dough contains ghee and the bread is usually stuffed with vegetables. It’s best eaten with butter, chutney or some other spicy sauce. It’s not uncommon to roll it up and dip it in your tea.Shukriya rosemilkinabottle.

Estonia 50 of the World’s Best Breakfasts

41. An Estonian breakfast – curd cheese on a wheat bloomer – known locally as ‘cheese on toast’. The creamy topping can be supplemented with ricotta or fromage fraiche instead, if you prefer. Tänan Nami-Nami.

Jordan 50 of the World’s Best Breakfasts

42. Breakfast in Jordan – the choice varies depending on the are and upbringing you’re from. Labneh, hummous and falafel are all popular choices and are usually served alongside olive oil, lamb sausage, jam and butter, turkey or beef mortadella. Shukran FivePrime.

Venezuala 50 of the World’s Best Breakfasts

43. Breakfast in Venezuela – empenadas are the order of the day. Fill the little pastries with fresh cheese, minced meat or any combination of veggies and beans. Gracias stu_spivack.

Colombia 50 of the World’s Best Breakfasts

44. Breakfast in Colombia – there are  a variety of regional staples to keep your stomach grumbles at bay throughout the day. In Cundinamarca this changua dish is very popular. It’s made from milk, scallions and cheese. Gracias manuela y daniel.

Ghana 50 of the World’s Best Breakfasts

45. Breakfast in Ghana – the most popular breakfast item in this African country is waakye. It’s basically rice cooked in beans and is found at all the street stalls in Ghana. ThanksRobboppy.

Uganda 50 of the World’s Best Breakfasts

46. Breakfast in Uganda – like a lot of large countries the typical breakfasts vary region by region. But a popular dish across the country is katogo – it’s a combination of green cooking bananas mixed in a stew from beef or in a sauce from vegetables. The picture above is banana with cow organs. Thanks Wong Li Lhen.

Bahamas 50 of the World’s Best Breakfasts

47. A Bahamas breakfast – to be a Bahamian breakfast it must contain grits. Grits are dried ground hominy, or corn, for anyone not in the loop. You mix it with boiling water and the grits becomes a porridge. Its popularity came from slavery times when it’s all the slaves had to eat. Nowadays it’s topped with fat prawns and meat to spice it up a bit. Thanks lolaredblog.

Costa Rica 50 of the World’s Best Breakfasts

48. Breakfast in Costa Rica – Gallo Pinto is the standard breakfast fare in Costa Rica. It’s made from black beans, rice, optional soured cream, salsa and a corn tortilla. Costa Ricans will often have a bit of avocado, fried ripe plantain or cold meat on the side.Gracias arvindgrover.

Dominican Rep1 e1313680269976 50 of the World’s Best Breakfasts

49. Breakfast in the Dominican Republic – you need to try the mangu. Mangu is made from mashing boiled plantains with butter and either salami, cheese or eggs. Top it off with a hot chocolate and you’ve got yourself some traditional Dominican Republic fare. Gracias Yuca Diaries.

Turkey breakfast 50 of the World’s Best Breakfasts

50. A Turkish breakfast – the full Turkish treatment usually consists of a few varieties of cheese, butter, olives, eggs, tomatoes, cucumbers, jam, honey, and spicy meat. Tesekkür ederim pocketcultures.

Phew, and that’s it! 50 breakfasts from around the world, completed. Who knew there would be such a variety hey?

Eight Easy Backlinks from Social Media Profiles | Hostway Web Resources | Hostway Web Solutions – StumbleUpon

Eight Easy Backlinks from Social Media Profiles | Hostway Web Resources | Hostway Web Solutions – StumbleUpon.

Link building is perhaps the most important activity you can do for the SEO success of your Web site. Unfortunately, it can also be one of the most daunting tasks; it’s often hard to even know where to begin. A great place to start is actually quite easy; all you need to do is set up social media profiles. In this post, I will outline a list of social media sites that can provide a great starting point for any link building campaign. I have focused on these sites particularly because they provide do-follow links, require very little effort (some social sites like hubpages.com require you to maintain a certain quality score for the links to be do-followed) and are completely under your control.

Do-Follow vs. No-Follow Links

Every link on a Web page is either a no-follow or do-follow link. A no-follow link means that the HTML code (which you can’t see while looking at the page—only if you look a the source code) instructs search engines to ignore the link. What this means is the link’s target page will get no benefit from the link; no “Google juice” will pass through the link. A do-follow link is essentially saying that the link is a vote for the target Web page and can influence the target page’s PageRank. Because the vast majority of social media sites only provide no-follow links, it does you no good to spend time building any and all links you can; you need to build do-follow links.

To help you get started on your link building, below is a list of 8 social media sites that provide do-follow links:

1. ClaimID

ClaimID is a handy site where you can create groups of links about yourself. This is a very useful tool, and we recommend setting this up near the start of your link-building process; you should start by linking to your main Web site (or sites) and then create other groups of links to point to your social profiles as you make them. This is great for organization, but also creates an easy path to make sure all the social media profiles you build are indexed by the search engines quickly.

Examples: Hostway on ClaimIDBen Robinson (me) on ClaimID

2. YouTube

YouTube is a surprise. It seems that a fairly recent update to profiles has made the Web site link do-follow. To take advantage of this, all you need to do is create a YouTube account and add your URL to the Web site field. The only downside is that there is no control over the anchor text; it will only show as your URL. If you have an older YouTube account already, it’s probably a good idea to go into your profile and edit your link, and then resave the profile.

Examples: Hostway on YouTubeChicago Style SEO on YouTube

3. Technorati

Technorati is a blog indexing and ranking service. It is easy to create a profile and add a link to your Web site (again, no choice of anchor text). As an additional bonus, you can claim any blogs you have to add another link, as well as your RSS feed.

Examples: Hostway on TechnoratiBen Robinson on Technorati

4. MyBlogLog

The main idea behind MyBlogLog is to create mini social communities around blogs. You do not have to have a blog to create a basic profile and it is fairly easy to add a link to your Web site as well as a multitude of your other social media profiles. Like Technorati, if you do have a blog, you can add an RSS feed for additional automatic links.

Examples: Hostway on MyBlogLogBen Robinson on MyBlogLog

5. Vox

Vox is a little different than the list above; Vox is a site that lets you create a blog and provides two opportunities for do-follow links. The first is in the profile: the area where you tell about yourself is not where you want to focus because any links in that area are no-follows. However, look around the profile editing interface until you find the links section. As you’d expect, this is a spot where you can link to up to five pages. And, the great thing about Vox’s profile is it allows you to control the anchor text; make sure to use keywords related to your business. While you’re in Vox, you might as well write your first post—we suggest you write up a great profile on your company. And unlike the section in the profile where you tell about yourself, all the links in the blog posts are do-follow links. So again, make sure to take advantage of the anchor text by populating them with keywords.

Examples: Hostway on VoxChicago Style SEO on Vox

6. Zillow

Most of us assume that a Zillow profile would only be for real estate agents, but they have actually been encouraging everyone to join and contribute. When you register for an account, at the bottom of the form you will be asked if you are a Pro. When you click the “Yes” button, a new section of questions will appear. One of the key questions in the Pro section is “Profession Category.” In the pull down, you can select from a list of real estate professions as well as “Other Real Estate Services” and “Other.” If you select “Other” the system will not allow you to set up a Pro account. The best option is “Other Real Estate Services,” unless your business really is real estate specific. In your profile you are able to add your Web site, but you cannot control the anchor text: it will be “Web site.” However, the “About” section is completely free form with a WYSIWYG editor. With the editor you are able to input links and even images, and the links are do-followed. Make sure to make your anchor text count by making it the keywords for your Web site.

As Gary Hall at Denver SEO|SEM points out, do not abuse this. Zillow expects you to contribute, and you should. That’s why it’s called social media. An easy place to participate is Zillow’s Advice section. Many of the questions are very specific, but you will find an occasional post that is more general and you are likely able to contribute to in a real and positive way.

Examples: Hostway on ZillowChicago Style SEO on Zillow

7. Last.fm

Last.fm lets you set up personal streaming radio stations based on the artists you like and will recommend other music, concerts and videos based on what you like to listen to. Setting up a profile on Last.fm gets you a simple do-follow link; you have no control over the anchor text as they simply use the URL as the anchor text. As with most of these profiles, you don’t have to use the service in order to get the link—you just need to set up the profile.

Examples: Hostway on Last.fmChicago Style SEO on Last.fm

8. Propeller

Propeller is AOL’s link sharing site, similar to Reddit and Digg, and it gives you a lot of power in building links. When you’re setting up your profile, you can add HTML to the bio section and the links are do-follow. Not only can you control the anchor text in the bio, but Propeller also provides a link section to the profile where you can add additional links and control the anchor text.

Examples: Hostway on PropellerChicago Style SEO on Propeller

9. coRank

This is a site to share Internet content with friends and keep track of pages you like. Registering is very simple and it gives you a spot to put a blog URL, where you can put your site URL; you won’t be able to control the anchor text. As the profile instructions say, don’t put HTML into the “About Me” section, so don’t waste time experimenting.

The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | @AskJamieTurner

The 14 Most Powerful and Effective Words in Marketing | 60 Second Marketer | @AskJamieTurner.

What’s up with that? Why does our brain buy stuff that we don’t really need? What powerful triggers are being used to get us to do that?

This week, I’ll be posting blogs on this very topic. Partly because how the brain works is very interesting to a lot of people, and partly because, as a marketer, you should know how to use these trigger points to increase demand for your product or service.

Below, you’ll find the 14 most powerful and effective words in marketing. I first came across these in a book called 2,239 Tested Secrets for Direct Marketing Success (affiliate link). These are the 14 words that direct marketing agencies (like BKV, who sponsors the 60 Second Marketer) have known about for years. They’re based on decades of A/B split tests that have proven which words get people to buy stuff and which words don’t get people to buy stuff.

I’ll cover this entire topic in depth when I speak at the SXSW conference.  With that in mind, here are the 14 most powerful and effective words in marketing:

  • Free
  • Now
  • You
  • Save
  • Money
  • Easy
  • Guarantee
  • Health
  • Results
  • New
  • Love
  • Discovery
  • Proven
  • Safety

El lujo al igual que el “low cost” también tiene su mercado en internet

Lujosisimo

internetSegún el estudio Lovers of Luxury – The Role of digital media for Brands in Europe, realizado por Microsoft Advertising, las marcas de lujo tienen muchas posibilidades de llegar a su público objetivo, los amantes del lujo, en la red.

Microsoft Advertising define a este target como personas con ingresos superiores a los 100.000 dólares anuales y que en los últimos doce meses se han gastado al menos 3.000 dólares en productos de lujo.

Via: publicidadonline

Ver la entrada original

Cómo conseguir reservas directas desde facebook a la web de tu hotel – Hoteljuice

Me permito la licencia de copiar un post que escribí en HOTELjuice hará un par de meses, empresa que me ha enseñado las bases del marketing online en el mundo de la hotelería y a la que estoy enormemente agradecido.

Y dice así:

Como todos sabemos, Facebook es la mayor red social del mundo con millones de usuarios. Los hoteleros y las empresas como HotelJuice que nos dedicamos a dar servicios de marketing online para esos hoteles lo sabemos y no podemos dejar pasar la oportunidad de tratar de conseguir reservas directas desde Facebook.

¿Cómo conseguir reservas directas desde Facebook a la web de nuestro hotel? Para conseguir reservas desde la página de Facebook de un hotel o cadena hotelera, se necesita una estrategia bien trabajada de Social Media Marketing en Facebook que incluya, por ejemplo:

  • creación de una página de empresa o fan page en Facebook
  • actualizaciones constantes en el muro de la fan page con temas de interés para nuestros clientes potenciales
  • máxima información y contenido
  • fotografías y vídeos
  • valor añadido para los fans que los diferencie del resto

Y lo más importante, el vehículo que debe “transportar” a esos fans, clientes o clientes potenciales de nuestro hotel, un iframe o pestaña que contenga el motor de reservas. Sin un motor de reservas que se pueda integrar en Facebook, es muy difícil canalizar las visitas de nuestra fan page y convertirlas en ventas en la web del hotel.

Además, ese motor de reservas puede comunicar e incluir un valor añadido para los fans, en forma de descuentos (“10% de descuento sólo para los fans en Facebook”) o upgrades (“si reservas desde esta red social y eres fan, consigue una junior suite al precio de la doble estandard”) o regalos (“botella de cava y cesta de frutas de bienvenida sólo para fans”).

Desde HotelJuice os mostramos los siguientes casos de éxito gracias a la venta directa desde Facebook:

Ejemplo número 1 de consecución de ventas directas desde la fan page de Facebook

Trucos para vender tu hotel desde facebook

  • 8.283 visitas
  • 23 reservas
  • 7.162,16 euros ingresados

Con la ayuda y medición de Google Analytics podemos comprobar el esfuerzo de SMM en la fan page de Facebook de esta pequeña cadena hotelera de menos de 10 hoteles, con unas visitas de 8.283 usuarios en el período de un año y unas ventas directas de 7.162,16€. Pese a que el ratio de conversión no es muy alto y es menor que el de la media de la página, los ingresos son ciertamente destacables en valor absoluto.

Ejemplo número 2 de consecución de ventas directas desde la fan page de facebook

Otro ejemplo de venta de reservas desde una fan page de facebook

  • 1.184 visitas
  • 37 reservas
  • 3.330,98 euros ingresados

En este ejemplo, unas visitas anuales de 1.184 con un ratio de conversión del 3,12% generando unos ingresos de 3.330,98 euros.

Ejemplo número 3 de consecución de ventas directas desde la fan page de facebook

Caso de éxito de venta de reservas de hotel desde una fan page de facebook

  • 137 visitas
  • 2 reservas
  • 518,94 euros ingresados

En este caso, vemos un menor número de visitas que en el caso anterior, pero con un mayor ratio de conversión. Con este ratio de conversión, incrementando el trabajo de SMM en Facebook para conseguir mayor visibilidad de la fan page y más fans, este trabajo dará sus frutos en un futuro próximo, incrementando también notablemente las ventas directas a la web del hotel.

Los resultados llegarán a medio o largo plazo pero llegarán,  pues para ganarse la contribución de los fans, es necesario tiempo, paciencia y sobre todo una buena estrategia de Social Media Marketing. Realizar una estrategia bien trabajada de Social Media Marketing en Facebook es sinónimo de reservas directas desde Facebook.

Voluntariado en Santa Cruz, California

Mi experiencia en 2008

Ayer volviendo de trabajar estuve hablando con mi amigo Abel sobre mi experiencia como voluntario de trabajos medioambientales en California. Ya han pasado 4 años del voluntariado y lo sigo recordando como si fuera ayer. Realmente recomiendo una experiencia como esa a cualquier persona que tenga intención de aprender el idioma, coger experiencias y conocer a personas de culturas diferentes.

Para los que no sepáis como funciona el tema del voluntariado, os voy a explicar de forma breve en que consisten estos trabajos. El sistema funciona de la siguiente manera:

Llegada a las Américas

En primer lugar, el vuelo de Barcelona a San Francisco fue toda una experiencia y todo un reto a nivel personal con 18 años. Después de puentes aéreos, horas en los aviones y aeropuertos y la larga aduana de los EEUU, conseguí encontrar el “meeting point” del aeropuerto de San Francisco, donde habíamos quedado con un supervisor de la empresa de voluntarios para recogerme y llevarme a la casa de voluntarios de Santa Cruz.  En esa sala, también había una pareja de voluntarios españoles y una chica de Corea del Sur. Lo siguiente fue ir a la oficina de los voluntarios en Santa Cruz para firmar papeleo, facilitarles la documentación personal y conocer a los responsables. Una vez hechos los tramites formales, fuimos a la casa de voluntarios, donde pasaría mis próximos 3 meses con gente procedente de Asia, Europa y America. Mis 2 primeras semanas de adaptación a la casa y a la gente fue mejorando paulatinamente a medida que empecé a conectar con la gente, a sentirme cómodo con el ingles y al ver que llegaban nuevos voluntarios y que yo ya no era el nuevo.

En el mes de Agosto y Septiembre llegaron a haber unos 35 voluntarios en la casa. Habían parejas que para dormir juntos, decidían dormir en una vieja autocaravana, que había en el jardín de la casa, adaptada con cama para hacer de ella su pequeño nido de amor.

El trabajo de voluntario

Los trabajos se organizaban por grupos de voluntarios, supervisados por un “team leader”. En la nevera de la casa colgaban un programa, en el que incluían todos los nombres de los voluntarios, el próximo proyecto, el tiempo de duración del proyecto y el “team leader” que tendría cada grupo. Los grupos de voluntarios eran decididos al azar o bajo peticiones de los mismos voluntarios. Los mejores proyectos eran en parques naturales o nacionales (Yosemite, Lake Tahoe..) donde pasabas entre una o dos semanas durmiendo en tiendas de campañas, haciendo hogueras, cocinando las cenas en barbacoas, haciendo excursiones de trekking entre valles y sequoias, conociendo a nuevos voluntarios, etc. Todos los voluntarios participan en las labores cotidianas comunes, como la cena, la mesa, lavar platos, cargar y descargar la caravana…

El inicio de cada jornada laboral empezaba a las 8:00h AM, los voluntarios nos situábamos en circulo y hacíamos una tanda de estiramientos durante 15 minutos, luego repasábamos las normas generales de seguridad de los voluntarios. A media mañana había un descanso de 15 a 30 minutos (dependiendo del “tema leader”). De 14h a 15h empezaba la hora del sandwich y la siesta. Luego vuelta al trabajo hasta las 18:00 PM, que volvíamos al campamento o a la casa de voluntarios (en función del proyecto) para preparar la cena, ducharnos y lo que te apeteciera hacer.

Los trabajos solían estar relacionados con el medio ambiente, algunos de ellos consistían en talar árboles para la prevención de incendios, exterminio de plantas invasoras, creación de nuevos caminos para facilitar los accesos a los parques, plantación de árboles, entre otros.

El tiempo libre

Lo bueno de este voluntariado es que quizás trabajabas una semana en un parque natural, y luego tenias otra semana libre para pasarla en Santa Cruz, conocer a gente de la ciudad, ir hacer surf, jugar a volley playa con los voluntarios, salir de marcha en pubs o fiestas privadas (siempre siendo mayor de 21 años. Aquí yo tuve un problemon..) o organizar un viaje con tus nuevos compañeros a San Francisco, Las Vegas, etc. Siempre acabas conociendo a alguien con el que compartir algún viaje chulo. En mi caso, al finalizar mi voluntariado, organicé un viaje a Cuba de dos semanas con un voluntario de San Francisco y un “team leader” de Hamburgo. Ese viaje fue otra experiencia increíble, que siempre recordaré.

Indiferentemente de los viajes que he hecho por mi cuenta, esta experiencia es sin duda, la que más me ha enseñado y la que más huella ha dejado en la persona que hoy soy. Recomiendo, especialmente a todos aquellos jóvenes que hayan terminado sus estudios, que no saben bien el camino que deben tomar, que van un poco perdidos por la vida… que prueben esta experiencia, por que es algo que te forma como persona y que te hace valorar todas las cosas que te rodean.

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