What’s up with that? Why does our brain buy stuff that we don’t really need? What powerful triggers are being used to get us to do that?
This week, I’ll be posting blogs on this very topic. Partly because how the brain works is very interesting to a lot of people, and partly because, as a marketer, you should know how to use these trigger points to increase demand for your product or service.
Below, you’ll find the 14 most powerful and effective words in marketing. I first came across these in a book called 2,239 Tested Secrets for Direct Marketing Success (affiliate link). These are the 14 words that direct marketing agencies (like BKV, who sponsors the 60 Second Marketer) have known about for years. They’re based on decades of A/B split tests that have proven which words get people to buy stuff and which words don’t get people to buy stuff.
I’ll cover this entire topic in depth when I speak at the SXSW conference. With that in mind, here are the 14 most powerful and effective words in marketing: